This year Dry July could be tougher than ever. Sometimes a cheeky cocktail at the end of the day, or a nice glass of red with dinner is just the treat we need, but even more so with everything going on in the world.
Alcohol alternatives have gotten a modern makeover and these restaurant-approved beverages prove it - whether you're doing Dry July or not.
The taste is so good you may not even realise the flavoursome drink is non-alcoholic.
And that is exactly what the female founder of Monday Distillery, a Geelong-born business, wants you to think.
It all started when Sam Manning discovered there were limited options for a night out with friends if you wanted to stay alcohol free.
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Distillery founder Sam Manning said people are looking for more sophisticated, health conscious options that still feel fun and social.
“Research shows that it’s easier to replace a habit with a similar yet healthier one. Helping people keep that relaxing drink ritual in something that looks and tasty like an adult beverage is something we’re told is part of the major appeal,” Manning said.
“People are after more sophisticated, health-conscious options that still offer the feeling of a fun social drink with friends,” said Manning.
The Australian owned and operated distillery has developed beautifully designed bottles that use quirky marketing such as “G&T without the tears” and “rum without the rumble” in packages that look like normal alcoholic drinks.
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With Monday Distillery launching their sophisticated, non-alcoholic beverage range in time for Dry July, there’s no need to feel guilty any longer about enjoying a refreshing G&T on a school night. Gone are the days when you have to wait for Friday (virtual) drinks to quench your thirst with your favourite G&T bursting with refreshing botanicals.