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@mondaydistillery And just like that we are nearing the end of our month long White Label campaign which brings me to shine a light on innovation and the challenges of doing so in recent times. The pressures on supply chains and with the myriad of challenges being thrown at businesses at the moment I saw the White Label as the challenge to continue to work towards the bigger picture, and to keep ploughing ahead with marketing and product innovation throughout the pandemic. Innovation is always front of mind, both on a personal level as it’s where my passion lies, and from a business perspective for Monday Distillery – it’s a brand based on innovation and continuing to please customers with the products that we produce. Mixing things up, staying fresh, and forging ahead in the relatively new category that is non-alc.